Leveraging over 10 years of hands-on business experience in Africa and expertise cultivated in Japan's healthcare industry, we provide comprehensive support for your global expansion -- from consulting to medical content production and distribution.
We place the four-step Customer Development methodology at the core of our Africa business support. (1) Customer Discovery: build hypotheses about who and what to sell, then validate the problem through interviews and field observation. (2) Customer Validation: test the sales model with an MVP and real paying customers. (3) Customer Creation: launch full-scale marketing and sales to scale customer acquisition. (4) Company Building: transition from startup mode to an organization built for sustainable growth. We are not consultants who deliver reports; we are partners who run alongside you, sell alongside you, and iterate together.
For over a decade in Africa, we have operated our own ventures: the MedicScan medical education platform, healthcare clinics, kiosk operations, and a diet app — spanning diverse sectors. Along the way, we have experienced contract disputes with local partners, sudden regulatory policy changes, unexpected logistics costs, and cultural differences in business practices. What we offer is the hard-won, real-world knowledge that never appears in research reports — insights you can only gain by doing it yourself.
The network of over 4,000 African healthcare professionals built through MedicScan is our greatest asset. We can directly reach doctors, nurses, and clinical engineers in Kenya and South Africa — enabling product feedback collection, KOL (Key Opinion Leader) identification, and on-site PoC execution. Through our local subsidiaries, we have also built direct relationships with healthcare institutions, regulatory authorities, and universities, providing on-the-ground insights that desk research simply cannot deliver.
Built on MedicScan, which has trained over 10,000 healthcare professionals, we deliver physician-supervised tutorial videos and VR education content, conference filming and live streaming, and healthcare marketing — end to end. Production track record with Nagasaki University and Institute of Science Tokyo.
We don't deliver a report and walk away — we run alongside you and sell with you. With 10+ years of operating businesses in Africa and local entities in Kenya and South Africa, we cover market research and field visits, device registration, PoC, KOL and partner development, and public funding. Track record with SPHinX, Honda R&D and Terumo.
Practical programs that use African social issues as the learning material — from problem discovery and hypothesis validation to building a social business. Delivered at seven universities to over 150 students. From one-day workshops to 3-month programs, customized for universities and companies.
Whether you're interested in consulting, partnerships,
or investment opportunities, we'd love to hear from you.