Leveraging over 10 years of hands-on business experience in Africa and expertise cultivated in Japan's healthcare industry, we provide comprehensive support for your global expansion -- from consulting to medical content production and distribution.
We place the four-step Customer Development methodology at the core of our Africa business support. (1) Customer Discovery: build hypotheses about who and what to sell, then validate the problem through interviews and field observation. (2) Customer Validation: test the sales model with an MVP and real paying customers. (3) Customer Creation: launch full-scale marketing and sales to scale customer acquisition. (4) Company Building: transition from startup mode to an organization built for sustainable growth. We are not consultants who deliver reports; we are partners who run alongside you, sell alongside you, and iterate together.
For over a decade in Africa, we have operated our own ventures: the MedicScan medical education platform, healthcare clinics, kiosk operations, and a diet app — spanning diverse sectors. Along the way, we have experienced contract disputes with local partners, sudden regulatory policy changes, unexpected logistics costs, and cultural differences in business practices. What we offer is the hard-won, real-world knowledge that never appears in research reports — insights you can only gain by doing it yourself.
The network of over 4,000 African healthcare professionals built through MedicScan is our greatest asset. We can directly reach doctors, nurses, and clinical engineers in Kenya and South Africa — enabling product feedback collection, KOL (Key Opinion Leader) identification, and on-site PoC execution. Through our local subsidiaries, we have also built direct relationships with healthcare institutions, regulatory authorities, and universities, providing on-the-ground insights that desk research simply cannot deliver.
Leveraging expertise from our MedicScan platform, we provide end-to-end medical content services — from planning and production to conference filming, live streaming, and marketing strategy.
With over 10 years of operational experience in Africa and local entities in Kenya and South Africa, we provide comprehensive consulting from market entry to medical device certification and PoC execution.
Using real social challenges in Africa as learning material, we offer practical programs that develop problem-solving skills. Customizable for universities and corporations.